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"Chinese providers are expected to differentiate themselves from apps in those emerging markets to succeed. Newcomers should also avoid countries and regions that are already dominated by others who reached there earlier," Dai said in an earlier interview.

"Chinese companies should look beyond the domestic market in business expansion. They need to invest as quickly as possible in the global culture and creative industry," he said.

"China's audiovisual market is growing rapidly. But now many video platforms are becoming more and more similar to one another which makes them more challenging to user numbers and advertising revenue," said Wei Pengju, director of the Institute of Cultural Economics at the Central University of Finance and Economics in Beijing. Companies in the audiovisual sector are certainly aware of the challenges and are actively seeking solutions. The Xigua video app now targets the new mid-sized video sector to win more users.

"Cooperation with foreign counterparts plays an important role in exploring international markets as local partners and special personnel that better understand local markets will help Alpha easily integrate with foreign markets," said Seven Wang, executive assistant to Alpha's president.

"China's music industry is very open to foreign artists," said Wang Lei, general manager of Baidu Music and the founder of NetEase Cloud Music. "So we need talents who have overseas experience and strong language skills because the next music center might be the China mainland."